Typically, we are talking about magazine publishers who have an existing website but no dating channel. What are both of your backgrounds? I have already added in importance rankings to get you started. Just 2 months after the relaunches the income from these sites alone looks to be more than the combined income of all his sites and salary before. Some of our partners earn thousands of pounds and up per month. Infinity Personals and Vintacom will join in later. Build your own software and start from zero members, in which case your site won't convert and you'll need to spend a lot of money building your database to critical mass. We also have dating diaries which are very popular feature. But you'll have to negotiate this up front. Everyone was focusing on their own brand dating site but all these sites that we developed they had their own database, they had their own technology. So we want to attract partners in the US and Europe and in Asia and China, India, places like that who know their local market and know how to market to these people and just want a platform to make money on. Then, look at the importance field and rank the items that are most important to you. Rather than start one generic site, I'd recommend starting a number of niches.
Dating sites sell people to people. Or, use a white label service to set up your brand on an existing network. But affiliates don't want to build someone elses brand. White label services make sense if you're a mega-affiliate wanting to build some brand quity, or are a newspaper or radio station, or entrepreneur wanting to try something new, etc. So we want to attract partners in the US and Europe and in Asia and China, India, places like that who know their local market and know how to market to these people and just want a platform to make money on. You can find a list here. In I founded a digital media company called Rawnet Limited that developed websites and web-based applications for a range of clients. So the first thing a new site must do, is build their stock of people and spend seven figures to build their sites to critical mass so it converts, and is viable. And moreover what is a critical differentiator for me is the ease of use for our partners. Last month, our top earning partner earned , pounds. Really, to show we are working with some of the largest brands at the moment and that we are attracting some of the real big names. Everyone was focusing on their own brand dating site but all these sites that we developed they had their own database, they had their own technology. I worked with FriendFinder as an affiliate manager in and have been surprised that they have not pushed their white labeling products more, since then. Depending on what partner does with what we give them, they can do quite well. I think also to follow on that, we recognize what our skill is in; we have a technology platform that works. We also have dating diaries which are very popular feature. The majority of people I talk to who have tried to develop software have run into serious problems. My background is actually remarkably non-technical. Then, look at the importance field and rank the items that are most important to you. Someone can go to WhiteLabelDating. Infinity Personals and Vintacom will join in later. In fact, my previous career was almost entirely based in sales. Some services will even allow you to copy over your members the members that you have generated from their network once you reach a critical mass of users. Right now, a lot of our focus is on the targeting of offline partners. You can use the spreadsheet as a decision analysis tool. Ross, what do you regard as your biggest differentiators over other co-brand dating service providers?
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